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Speira Karmøy

Strategy 2024 – 2029

Being a leading player and industry benchmark in sustainability. We will deliver high quality, low carbon products based on best-in-class rolling and recycling capabilities.

Our Vision

Speira 2027

We redefine the limits of rolling and recycling aluminium, to create innovative products & solutions and foster circularity, for the sustainability of our planet and our company.

Our Purpose

Building a circular world that works

WHY?
The core of Speira Karmøy is our people. 
The safety, well-being and the continuous development of our men and women is our absolute highest priority, no matter which strategy we choose to follow.

HOW?
At Speira we have established our “Green zone”. Being in the Green zone means to work and operate safely and taking responsibility for the safety of yourself and others.

#1 – Keep our people safe

Our Two Main Objectives @ Speira KRM

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WHY?
We need to have a healthy and profitable operation, enabling us to grow in both talents, investments and new developments. 

Our financial goal is set to €30 mn in 2029.

HOW?
Through significant volume growth, product mix, re-arrangement of our portfolio and additional recycling.

#2 Reach operating profit of €30 mn within 2029

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Our Strategy

With our main objectives in place for a safe, healthy and prosperous business, we have made a strategic choice of which direction we will lead our company into the future. If we are to operate and prosper in the future, we need to make it more sustainable. 

We will focus on two main strategic measures to make us more sustainable and profitable:

WHY?
These strategic measures will make our productions more sustainable, allowing us to take part in a global sustainable initiative that reaches far beyond our productions halls at Karmøy. The measures are also identified as our highest profit growth potential.

Growth in Recycling of Scrap Metal

– focusing on recycling and a circular
aluminum industry

Adjust Our Products Towards More Sustainable Markets

– shifting towards more complex, profitable and sustainable market segments by focusing on growth in Trafo and the E-mobility segments

With our main objectives in place for a safe, healthy and prosperous business, we have made a strategic choice of which direction we will lead our company into the future. 

If we are to operate and prospere in the future, we need to make it more sustainable. 

Investments – to reach our goals in an efficient and sustainable way

Always Remember Our Values

The fundament of our way of working are based on the spirit and attitude of our people. Our values depend on each other, like we depend on our colleagues, supply chain and business partners. 

To be able to follow our new strategic path towards a more sustainable Speira, we need to live our values to the full. 

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